ATRAE Award 

to Tourism Marketing in the Basque Country

In 2018 ATRAE launched the first edition of this award that bears its name and that aims to publicly recognise those entities, organisations, companies or individuals that have distinguished themselves by their contribution to the tourist exposure of the Basque Country and, specifically, which in this process have stood out for understanding, facilitating, enhancing and/or promoting the work of Basque incoming agencies, generating synergies and collaborations for mutual benefit.

ATRAE’s member agencies are convinced that the public recognition that these awards bring will be a reward and incentive for the people, companies or organisations awarded, as well as making visible and highlighting the important contribution of ATRAE’s incoming agencies to the Basque Country’s tourism industry. In 2019 we launched the second edition of this award with an open call, so that any person, company or organisation related to the Basque tourism sector can present their candidacy, or that of a third party. It will be the ATRAE partner agencies who, after an internal vote, will decide who deserves to receive this award and it may also award up to two special mentions.

Some of the criteria that will be taken into account when making the decision will be the initiatives that promote cooperation and marketing, exploitation of the work carried out by the Basque incoming agencies, the professional track record or the activities and events organised, as well as other actions developed with the aim of counteracting seasonality, promoting sustainability and responsible tourism and/or innovation, among others.

2nd ATRAE Award 2019

Award winner: Villa Lucía Espacio Gastronómico (Villa Lucía Gastronomic Area), distinguished by its professional track record, in which it has contributed significantly to the development and tourist positioning of Rioja Alavesa, and consequently of the province of Alava and the Basque Country. It also has a varied tourist offer, continuing to innovate year after year, promoting local culture, deseasonalisation and inclusive tourism. Some examples are the projects Come Cultura, its restaurant zero Km, Villa Lucía con los 5 sentidos (100% accessible) or its 4D experience In a DreamsLand.

It especially has a great commercial relationship with ATRAE’s incoming agencies, listening to their requests and always highlighting the work done by this sector of Basque tourism. In short, at ATRAE we consider that it is the candidacy that best meets all the aspects to be assessed as set out in the awards’ conditions.

Special mention ¡Qué me estás contando! programme of EITB (Basque Radio and Television), awarded for its contribution to giving visibility to tourism in the Basque Country, to quality tourism and with special support to local companies. They also spark debate and listen to the different agents in tourism industry.

Foto Premio ATRAE

1st ATRAE Award 2018

Award winner: Bilbao Turismo (Bilbao Tourism Board), this entity was distinguished on the basis of the work it carried out in capturing and bringing major international events to Bilbao, achieving greater promotion for the whole of the Basque Country.

Special mention: Troka Abentura, an active tourism and adventure sports company, as a distinction to its values of professionalism, transparency and respect for the environment and for always trying to create synergies and collaborate with the different tourist agents, whether they are incoming, local agents and from other Basque municipalities or potentially competing companies.


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